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Everything in FiFO, in short videos

Nine on the daily workflow, then sixteen on the Marketing module. Most take under a minute. Start at the top if you are new, or jump straight to the thing you are stuck on.

Getting started in 6 steps

The order that gets a branch running fastest.

  1. Add your items — what you buy, in the unit you buy it in
  2. Add your suppliers and their email addresses
  3. Invite your team and set who sees which branch
  4. Enter your first day of sales
  5. Run your first stock count
  6. Send your first order to a supplier

01 Your dashboard

How to read every number on the home screen in about a minute.

02 Enter daily sales

Logging the day's takings by channel and payment type, at close.

03 Log wastage

Thirty seconds at close, and a number your team can act on tomorrow.

04 Weekly stock count

A guided count anyone on shift can run, without a clipboard.

05 Order from suppliers

Building an order and sending it by email or WhatsApp without leaving the app.

06 Receive deliveries

Short delivery or a changed price? Correct the line as it lands, before you confirm.

07 Petty cash

Top-ups, approvals and keeping the float honest.

08 Reports and flags

Pulling a PDF or Excel, and what the system flags without being asked.

09 Recipe Lab Pro

Costing a dish properly: yield, true cost per gram, allergens and menu margin.

The Marketing module

Sixteen videos on the marketing side of FiFO — your KPIs, channels, promos, menu costs, spend, goals, petty cash and the weekly PDF. Recorded on a live account.

The full tour

Every screen in the Marketing module, start to finish — 7 minutes 33 seconds. The fifteen below are the same walkthrough, cut into pieces you can send to one person.

01 Marketing home

Net revenue against target, the three things to fix first, and the tiles that lead everywhere else.

02 The KPI scorecard

Five KPIs on one screen: where you are now, where the target is, and which ones are off.

03 Revenue

Revenue against target, month by month and branch by branch, and the gap left to close.

04 Growth vs last year

Same branches, both years — who is up, who is down, and what the closed branches hid.

05 Delivery share

How much of your sales the delivery apps take, against a 70% ceiling, branch by branch.

06 Average order

Average order value by channel and by branch, against the AED 80 line.

07 Marketing + discounts

What went on ads and what you gave away in discounts, as a share of branch sales.

08 Growth

This year, last year and the gap in AED — and which branches moved it.

09 Channels

The sales mix across Deliveroo, Talabat, dine-in and take away, and what you keep per order after fees.

10 Promos

Profit after discounts on every promo: which ones worked, and which lost money.

11 Menu

Average food cost across the menu, the dishes costing too much, and the ones best to push.

12 Spend

Ads, agencies, campaigns and fixed monthly costs, against your 5% limit.

13 Goals and timing

How much of the month's goal is done, where you should be today, and the best days to run a promo.

14 Petty cash

The float, every top-up and expense, and the approval status of each one.

15 Reports

Weekly, monthly or last-15-days PDF, by branch, sent straight to WhatsApp.

Questions operators ask

What happens when the trial ends?

Your 14 days run from the day you sign up, and no card is needed to start. When the trial ends the app asks you to pick a plan before you can carry on. Nothing you entered is deleted while you decide — your items, suppliers and history are waiting when you subscribe.

How do I add a branch?

Open Settings, then Branches, and add it with its name and address. Each branch is billed per month, so a new branch appears on your next invoice. Your items and suppliers carry over; the new branch starts with its own counts and its own numbers.

How do I invite staff?

Settings, then Team. Add the person's name and email and choose their role: admin, manager, person-in-charge, central kitchen or staff. A person-in-charge only ever sees their own branch. They get an invitation to download the app and set their password.

How do I cancel?

Open the “Manage subscription” link in your Stripe receipt email, or message us on WhatsApp at +971 52 756 5505 and we will do it for you. Your plan is monthly and you can stop it whenever you like. You keep access until the end of the month you have already paid for, and we do not bill you again. There is no cancellation fee on Standard or Pro.

Is my data safe?

Your figures are yours. They are stored encrypted, kept separate from every other restaurant's, and we never sell them or share them with other operators. Only the people you invite can see your branches. The privacy policy sets out exactly who processes what on our behalf.

How do I delete my account?

Settings, then Account, then Delete account — or ask us and we will do it for you. The account deletion page explains what is removed, what we have to keep for tax reasons, and how long each step takes.

Still stuck?

Message us on WhatsApp. A person answers, usually within a couple of hours.

+971 52 756 5505
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